Digital marketing is the practice of promoting products, services, or brands through online channels such as websites, search engines, social media, email, and mobile apps. It involves using various digital tactics like SEO, content marketing, social media advertising, email campaigns, and data analytics to reach and engage target audiences. Unlike traditional marketing, digital marketing allows for precise targeting, real-time data analysis, and the ability to track and measure campaign performance. Its flexibility and cost-effectiveness make it essential for businesses to build brand awareness, drive traffic, and generate conversions in today’s technology-driven world.